What the hell is Red Bull Doodle Art? As part of Red Bulls campaign to give wings to sports men and budding artists, Red Bull launched a worldwide international doodle art contest. ‘Red Bull aims to provide young talented student artists with a platform to both shine and express their artistic prowess.’ The talented finalists from 28 countries descend on Cape Town to attend a global exhibition of their incredible doodles. Why Cape Town? Well, no better place than the World Design Capital 2014.
Our event manager (Amilcar “Pretty Boy” van Mulier) was responsible for leading the project in The Netherlands. He developed multiple consumer activations in order to activate students. He managed a team to ensure premium execution during the national final.